With this ad the customer wanted to create an ad which was specifically for Christmas/ New years, so I chose a gold and black colour scheme with the text and used a Script font to emphasise the Christmas and a simple serif font for the rest of the advert. I used this image to fill up the empty space and it also fitted in with the colour scheme and added some red which has a nice effect on the overall feel of the ad. I used inDesign to create this ad and Photoshop to convert the image to CMYK.
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