With this ad the customer provided a previous ad which was landscape and they wanted to keep the same style, colours etc. but wanted to make it portrait. I used Adobe Illustrator to take parts of the ad apart (the text.) I also used Adobe InDesign to put the ad together. I used Photoshop to convert the images to CMYK. I got the paw prints off Google images and increased the transparency so they faded into the background.
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