With this ad the customer provided the text and the images. I used the same colours as their logo to keep the consistency and it stand out and appear more obvious that those are the company colours. I placed the images at the top so it's one of the first thing that attracts the reader. I used blue banners at the top and bottom to highlight what the advert is about. I used a picture of a knife at fork in the background so the bottom of the ad stood out a bit more. I used the transparency tool in InDesign so it didn't draw attention away from the text. I used InDesign to create this ad and Photoshop to convert the images to CMYK.
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