With this ad the customer provided the text and asked for a more colourful background; their old one was black. I brightened it up with cards in the the background which i tinted back so they aren't too much. I got the picture of him off his website and using the pen tool in InDesign I went round him and used a basic feather on him so the corners weren't as harsh. I used a white gradient box so the text is more obvious and it stands out more. I used InDesign to create this and Photoshop to convert the images to CMYK.
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